When top sport and design come together. Stylish fan shop HC Energie Karlovy Vary

HC Energie Karlovy Vary is entering the new season with an attractive new feature – a stylish fan shop. We have prepared it in Plesná. The result is an innovative space that combines the world of top sports with modern design and provides fans with a comfortable and functional environment for purchasing club items.

The project represents a significant connection between sports culture and creative design
in the Karlovy Vary region. The management of the hockey club took a bold approach when they approached a regional furniture manufacturer from Plesná. The goal was to offer fans and players the ultimate experience both inside and outside the stadium . Therefore, a custom-designed collection of metal equipment was created, which fulfills its practical purpose and at the same time pleases the fan's eye.

"Since May 2025, we have been the sole owner of the Energie brand and have launched the production of our own merchandising. Our goal is to be as close to fans as possible, which is why we have created a space right in the hall where they can not only view and try on the goods, but also take them home straight away. The Fleysen brand is a key partner for us in this regard. The brand's values ​​such as timelessness, elegance and quality of materials convinced us that we could not have made a better choice. We look forward to further cooperation," said Lucie Vitásková, Sales and Marketing Director.

The fan zone now features a sales counter with cabinets and integrated lighting, the color of which can be adjusted to the current situation. A set of shelves serves to present the new merchandising collection, while the players themselves will appreciate the practical Fleysen cabinets located
in the club locker room.

The development and production of metal equipment traditionally took place in the factory in Plesná, located in the westernmost corner of the Karlovy Vary region on the border with Germany. During the summer months, a unique modular furniture set inspired by the latest trends was created here. Emphasis was placed on every detail. The club's logo and founding date were added by 3D printing, which is used on a daily basis in Plesná. The glass counters also use LED strips, which allow the color to change as needed, for example for limited collections or special occasions.

Fleysen production is purely local, so it makes great sense for us to connect
with local players and supporting each other. The synergy we felt during the implementation of this project was exceptional. We greatly appreciate the trust of the club management. For our brand, which is fresh and wants to keep up with the younger generation, the connection with sports with such a large fan base is an ideal collaboration. We have once again verified how variable our furniture system is and how our engineers can adapt the solution to any space.